This is a quarter page and I got this from a national free paper called The Metro. It was taken from the sports section of the paper wo the advert is mainly aimed at the male audience. It is quite a basic advert but really grabs your attention, the majority of the advert is made up from three words, Blackjack, Slots, Roulette, these are three casino based games that are VERY popular amongst men.

Also MECASINO offer a 100% sign-up bonus but don’t tell you how much you have to deposit, this is clever marketing as it makes you log onto to the site to find out the terms and conditions. They also sightly promote the fact there is free play available which is another fantastic selling point for any casino. The two playing cards showing a total of 21 is clearly aimed at Blackjack players which is a simple yet very effective way of gaining new members. What I am quite surprised about is the promotion of the website itself is quite small at the bottom of the advert, you would normally see this a lot bigger onsideing it is the only way you can sign up.